Jeff Traylor was the first in bowl history.

As UTSA’s 35-17 win over Marshall 35-17 in the Frisco Bowl on Tuesday night was coming to an end, the winning coach was doused in, wait for it, iced coffee. It is the Scooter’s Coffee Frisco Bowl after all.

The catch-you-by-surprise act came like most coach baths do. In a Gatorade cooler, which just happened to be made up like a coffee cup. His reaction to the dousing might have been better than the actual drenching.

“I will always remember the coffee running down my crack right now,” Traylor said, per the San Antonio Express-News.

“I’m ready to get in the shower with this coffee,” Traylor said in the post-game interview, per The Comeback. “It tasted good, but it’s awful cold.”

Redshirt freshman Owen McCown hit 22 of 31 passes for 251 yards and two touchdowns as UTSA rallied from a 14-0 deficit to beat Marshall.

Robert Henry had touchdown runs of 3 yards and 1 yard and Rocko Griffin one for 17 yards for UTSA (9-4), which won a bowl game for the first time following four bowl losses including in each of the previous three seasons.

Joshua Cephus caught a 44-yard TD pass and David Amador II caught one for 19 yards.

Marshall (6-7) lost seven of its final nine games to finish with its first losing season since 2016.

One play into the second period, UTSA trailed 14-0, had been outgained 114 yards to 16, had one first down, two interceptions thrown and three punts.

The Associated Press contributed to this report.